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FAMILY OFFICE REAL ESTATE INSTITUTE BLOG
The Latest on Family Offices and Real Estate, At the Family Office Real Estate Institute, our commitment to advancing knowledge and expertise in real estate management within family offices extends beyond the classroom.
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How to Build a Real Estate Deal Funnel for Your Family Office
Introduction
Consistent real estate success requires more than luck — it requires a system. A deal funnel helps you generate, filter, and evaluate opportunities efficiently.
Top-of-Funnel: Sourcing
Broker relationships
Sponsor referrals
Direct outreach
Conferences and networks
Mid-Funnel: Filtering
Does it meet our IPS?
Is it in our target market?
Are returns aligned with risk?
Bottom-of-Funnel: Deep Diligence
Underwriting review
Sponsor background check
Market and asset analysis
Investment Committee approval
Conclusion
A structured deal funnel saves time, reduces risk, and keeps your family focused on high-quality investments.
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