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Case Study: How One Family Transitioned from Passive to Active CRE Investing

Case Study: How One Family Transitioned from Passive to Active CRE Investing

January 08, 20261 min read

Introduction
One mid-sized family office in the Midwest spent a decade in passive real estate funds — until they realized they could do better by going active.

The Shift:

  • Created an IPS and governance model

  • Built a real estate team of 2 (1 internal, 1 advisor)

  • Focused on local industrial and multifamily

  • Started with small co-investments, then went direct

  • Increased returns by 300 bps within 3 years

Lessons Learned:

  • Start small

  • Build relationships with local brokers

  • Hire experienced advisors

  • Stay within your circle of competence

Conclusion
Active real estate investing isn’t for every family — but for those ready to build infrastructure, it can be a game-changer.

real estate case studyfamily office evolutiondirect investment strategy
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DJ Van Keuren

Founder of the Family Office Real Estate Institute

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